E-commerce · Food manufacturing & retail
Zoofies
A wholesale and retail storefront with a real pricing engine behind it.
- In production since Jun 2026
- 9 delivered capabilities
Overview
A South African snack brand moved off a brochure site onto a full commerce platform: customer accounts, three wholesale price lists, per-account preferred product ranges, back-office order capture, live courier rating and card payment.
The problem
The business ran on a spreadsheet of thirty-seven wholesale accounts across three price lists, orders taken by phone, and a WordPress site that could not take a payment. Every price was a manual lookup and every order was a retyped invoice.
How we approached it
Model the pricing as an eight-step resolution order — account type, price list, preferred range, discount eligibility, stock, shipping band, threshold, tax — and enforce it inside the transaction so the same rules apply whether an order arrives from the storefront or a staff member capturing a phone call. Shipping quotes live from Shiplogic with weight-band fallback, so a carrier outage cannot stop a checkout.
Where it stands
A production storefront and back office with a sixty-case end-to-end test suite, zero accessibility violations across every screen, and a legacy import that brought the thirty-seven accounts across without inventing a single email address or balance.
More work
